Cheerleading Champions, Instagram Icons: The Power of Visual Storytelling

The Client

The California All Stars is home to more than 1450 athletes across 6 locations and is considered one of the top competitive cheerleading programs in the world. 

We set out to fortify The California Allstars brand identity by curating professional yet authentic content. Aiming to extend reach to new audiences, transforming them into loyal California Allstars clients. The results? A 6,273% increase in non-follower engagement, viral posts garnering millions of views, and a flood of new followers, fans and recruits.

Strategy

As The California Allstars set their sights on captivating audiences beyond the cheer floor, we focused on producing top-notch video content captured live at competitions. Utilizing this content, we devised a comprehensive strategy, centering on storytelling to highlight the finest aspects of California Allstars. Embracing shorter-form content was key, aiming to optimize algorithmic discovery and audience engagement.

This data-driven approach, combined with the emotional power of storytelling, transformed California Allstars' social presence.

"We wanted to showcase the talent, hard work and passion of our athletes," shared Tannaz Emamjomeh, Founder of The California Allstars. "We also needed a strategy that would engage current and new followers while strengthening our online community and driving."

Results

In just 13 strategic posts over a 2-week campaign, we amplified The California Allstars voice on social media, achieving explosive results:

• Viral Engagement: Our most impactful post shattered records, reaching 1.7 million views, 65.7K likes, and 10.7K shares, an industry best.